Clean Beauty Muse // A US Coast Guard Who Loves Beautycounter


Welcome to Clean Beauty Muse, a regular column wherein I ask cool people with beautiful skin and flawless make-up how they achieve their glow with clean beauty products. Today’s installment features Terri Ashner, an active duty member of the United States Coast Guard and a senior consultant for Beautycounter.



+ Hello! Introduce yourself!

Hello! I’m Terri. I’ve been living in Ohio for the past four years; however, I’m originally from Tinley Park, Illinois (a southwest Chicago suburbs girl). I love sharing clean beauty! I am a senior consultant for Beautycounter, an active duty member of the United States Coast Guard, and I am pursuing a Physician Assistant Program. I would love to work in a dermatology office one day! In general, I have combination skin and used to have mild acne. As an engineer in the Coast Guard, I work outside in shipyards or onboard ships – often in greasy and hot engine rooms. Both conditions are not ideal for having clean pores, hence the acne I referred to earlier. Being self-conscious and wanting to take care of myself, I began a search for effective products that worked. To my dismay, nothing I tried ever cleared my skin completely. I was introduced to Beautycounter through my sister, who gave me a charcoal mask and said, you have to try this! I started using the products because of her, but they ended up working great. When I researched the company, what I learned blew my mind. I had no idea that the beauty industry was so unregulated, and after doing a search of my current products on, I knew I had found something special.

+ What does beauty mean to you?

To me, beauty is a feeling that makes you feel good. Whether you are looking at nature, art, people, etc. Beauty is feeling comfortable and appreciating everything you see, both the good and imperfections.

+ Why are you passionate about clean beauty?

My family is my why. I’m passionate about clean beauty because it is so important to take care of ourselves. Having a husband and nieces with eczema makes you wonder – how did this happen? After learning about the industry and doing a deep dive into the products in my house, I discovered that all the “clean, green, natural” brands I was using were actually causing flare-ups in my hubby’s skin. I love sharing my story and helping educate people because I’ve learned that unless you share, most people do not know.

Image via Beautycounter


+ What does your morning skincare routine look like?

I start my day with a glass of water! It’s so important to keep your body hydrated for healthy skin. My morning routine is relatively simple; it usually only takes me 2-3 minutes. I use Beautycounter’s Countermatch Collection. The three-step collection uses adaptive moisture technology that provides my skin with precisely what it needs. The Bio-Mimic Technology features an adaptive formula that gives your skin what it wants. It is excellent for delivering an extra boost of hydration to my skin! The collection features a Pure Calm Cleansing Milk, Intense Moisture Serum (featuring vitamins C and E), and an Adaptive Moisture Lotion for the morning.

+ What does your nighttime skincare routine look like?

Another glass of water! (I can’t stress enough the importance of making sure you are hydrated). I have two different routines; it just depends on how my skin is acting – my regular routine involves Beautycounter’s Countertime Collection. The new Countertime Collection is the ultimate solution to help reverse the signs of aging and keep skin in peak, youthful performance. The formulas, featuring our plant-derived Retinatural Complex of bakuchiol and alpine rose, provides a safer alternative to retinol, delivering similar skin benefits without the potential side effects.

Step 1: Our Lipid Defense Cleansing Oil effectively removes makeup and impurities without stripping lipids from the skin’s fragile barrier.

Step 2: The Mineral Boost Hydrating Essence is a mineral-rich seawater and fermented blend of sugars that revitalizes and leaves my skin luminous.

Step 3: Next, the Tripeptide Radiance Serum rejuvenates the skin and helps improve the appearance of firmness and visibly reduces fine lines and wrinkles.

Step 4: Finally, the Tetrapeptide Supreme Cream is designed to support skin elasticity and firmness and is super dreamy!

Image via Beautycounter

+ Talk us through your day-to-day make-up routine.

Most of the time, I am running around trying to get to work on time, so I keep my make-up routine very simple. I love love love Beautycounter’s Flawless-In-Five concept, six products to give you a natural, flawless look in five minutes or less. I start by using the Dew Skin Tinted Moisturizer (absolutely love that it includes SPF 20 – so important to wear sunblock). If I need to, I use the Touchup Skin Concealer Pen around my eyes and eyelids. I grab my Brilliant Brow Gel to fill in my eyebrow (something I cannot live without!) I follow that up with the Volumizing Mascara, the “Nectar” Satin Powder Blush, and Bare Shimmer Lip Gloss. Voilà! Most mornings, I follow my morning skincare routine and make-up routine and am done within 10 minutes!

+ What do you change in your make-up routine for nighttime?

When I get ready to go out at night, I refresh my morning routine by using our Tint Skin Hydrating Foundation; this is great for adding coverage but seamlessly bending into my skin tone. I love a more natural look, so I use our Classic Eyeshadow Palette. It is excellent for a day to night transition and is long wear. I finish off my look with our Color Intense Lipstick (my favorite color is rosewood). Our lipstick is long-wear and conditioning, and I love that it leaves my lips feeling soft and smooth.



+ What are your go-to clean beauty products and brands?

I’m (obviously) a Beautycounter fanatic! I have found these products work great for my skin. Other favorites include Cote Nail Polish, Pursoma Minerals De Mer Bath Soak and Detox Beauty Body Brush, Cocofloss, and Bo Stegall. I have some crazy curly hair, and Bo Stegall products have been a total game changer!

+ What is the most challenging aspect of clean beauty for you?

Finding good products to use. There is a lot of “greenwashing” (the process of conveying a false impression or providing misleading information about how a company’s products are more environmentally sound) that occurs in the marketplace, so read your labels and shop smart! I love using or the “Think Dirty” app on my phone. They are quick, easy ways to see if what your using is really as good as it says it is.

+ Anything else you would like to say?

Share with friends! It is so important to be aware of what you use on your skin, remember it ends up in your body. If you are ever confused or need help finding more information about your products, please reach out! You can e-mail me at


Thank you so much Terri for being a Clean Beauty Muse!

If you (or anyone you know) would like to be featured, please let me know in the comments below!


+ If you are interested in learning more about Beautycounter, here are my favorite skincare products.

+ In addition to cleaning up your beauty routine, it is also cool to make it more sustainable.


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